The Lifestyle Blog niche is one of the most competitive blogging niches around. Lifestyle bloggers are competing against digital lifestyle magazines, in a niche that is already quite saturated. So lifestyle blogs that gain a large readership are of a high standard in both design and content.
Online mags often have huge budgets, a print edition as well as digital, and content that is varied and expertly written, with professional photos. But lifestyle blogs have an edge in that they can supply new content every day if they so wish. Lifestyle blogs are free to access whereas digital magazine editions can only be accessed through paid subscriptions.
For a lifestyle blog to thrive, the authors need to provide excellent, accurate content and photos that create interest and capture the readers’ imaginations. Lifestyle bloggers have raised their standards to compete with the best of both online mags and other lifestyle blogs.
But what exactly constitutes a lifestyle blog?
Let’s find out!
Defining Lifestyle Blogs
A lifestyle blog is defined as digital content representing the author’s everyday life and interests. The word “lifestyle” according to the dictionary means “habits, attitudes, moral standards, which together constitute the way of life of a given person or group”. (source: dictionary.com)
As a result, lifestyle blogs can fall into many micro-niches. This allows bloggers to provide content for a specific target audience. Lifestyle bloggers often promote products, brands, and services to monetize their blogs. So it’s almost essential that the person behind the blog is well-versed in whatever the specific topics are.
Here’s a shortlist of typical Lifestyle Blogging niches:
- Luxury Lifestyle Blogs
- Foodie Lifestyle Blogs
- Home & Garden Lifestyle Blogs
- Fashion Blogs & Beauty Lifestyle Blogs
- Travel Blogs & Photography Lifestyle Blogs
- Health & Fitness Lifestyle Blogs
- Men’s Lifestyle Blogs
- Natural Living Lifestyle Blogs
- Outdoor Lifestyle Blogs
- And Lifestyle Blogs for people with children (also called mom blogs or parenting blogs.)
Sometimes even these categories get split into various combinations, depending on the blogger. So you could end up with a Fashion and Travel Blog, A Natural Living Mom Blog, or even a Foodie and Photography Lifestyle blog.
Lifestyle blog vs. personal blog
Lifestyle blogs are not personal blogs because they focus more on users (readers). The content is created here for the reader and his expectations. What’s more, lifestyle blogs focus on the author’s benefits, not just on telling stories.
In personal blogs, the most important are the author’s emotions and thoughts, who expresses his opinions, writes about his experiences, feelings, reflections. In the personal blog, the author himself is the most important, not the reader.
I can’t write about lifestyle blogs without mentioning a few from each niche. I’ve tried to give you a selection of the most captivating from each subgenre (or micro-niche). These Lifestyle blogs check all the boxes. They are fun, relevant, trendy, polished, and loaded with content that appeals to a specific target audience.
A Quick Note To Would-Be Lifestyle Bloggers
Before I launch into “Our Best Of” list, a word of caution to would-be lifestyle bloggers; even if you have many areas of interest yourself, try to whittle your content down to cover only one or two main topics. This helps when you are trying to grow a steady, loyal readership.
Male readers don’t want to read about fishing, fashion, and raising a brood of ankle snappers! A young professional will not be interested in “Ten Tips To Wean Your Child off Breast Milk”, and your Luxury Lifestyle blog will not impress our Tree Hugging friends who will recoil in horror at the decadence of luxury lifestyles! Readers who enjoy luxury will also not be impressed with Frugal Living!
On the other hand, the lifestyle blogging niche allows the most freedom for bloggers who genuinely do have a vast array of topics that pair well together. If you can create the content and maintain the variety, then you will create space for a wider readership.
You get the picture, right?
Top blogs in lifestyle category
This collection of blogs showcases the variety and range of lifestyle blogs that get it right!
Goop was one of the first lifestyle blogs to hit the circuit, way back in 2008. The brainchild of actress and mother, Gwyneth Paltrow, Goop covers everything for the modern woman. She focuses on wellness and how to create a balance between parenting and work. Something all working moms know about! She has a strong team behind her and Goop is a mini-empire in its own right.
- Food & Home
Target Audience: Women of all ages and enlightened men.
2. The Pioneer Woman (thepioneerwoman.com)
This is a lifestyle blog that stands out for me. Unlike so many lifestyle blogs, Ree Drummond blogs about a lifestyle that all Americans know and love. Pure salt of the earth, rustic ranch life. The blog packs a punch! Ree has combined recipes, style, beauty, home & life, food & cooking, news, and entertainment. And great giveaways. She started as a lone ranger but now has a team of editors assisting her in keeping the blog relevant, trendy, and homegrown.
Target Audience: People keen on ranch-style living.
Bright Bazaar blog was founded in 2009 by Will Taylor. This is the place where Will blogs about his love for colorful design, travel, and fashion. This blog is recommended by esteemed publishing houses Elle Decor, Martha Stewart Living, and many others.
If you need more home inspiration, look at other famous bloggers in the article: The Best Interior Design Blogs.
Target Audience: People who love design.